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Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
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NHL ensures teams will have full flexibility to maximize jersey sponsorships | SportBusiness
NHL Jersey Ads Approved for 2022-23 Season as League Joins NBA, MLS – Sportico.com
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The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Sonnet's hockey sponsorship expands to women's league » Media in Canada
Blues announce Stifel as jersey sponsor, help NHL usher in a new age of advertising - St. Louis Game Time
Sports sponsorship predicted to fall by $17 billion in 2020
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Investec to drop sponsorship of England's elite women's hockey league ending nine-year partnership
Scotiabank Announces Sponsorship with the Professional Women's Hockey Players Association (PWHPA) - Dec 10, 2020
Adidas Steps Away: Who Will Supply the NHL's New Jerseys?
NHL jersey advertisements - Everything you need to know before the 2022-23 season begins
Sponsorships - Specialist Sports
Adidas takes over from Reebok as US ice hockey sponsor - BBC News
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For Adidas and rivals, sponsorships are good business - The Columbian
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
World hockey struggles to score with sponsors
Adidas and Women's Sports Foundation Announced as Team Sponsors for the Secret® Dream Gap Tour Plus CBC Sports Added as Streaming Partner
ONSIDE on Twitter: "ONSIDE is delighted to have supported Hockey Ireland through the successful expansion of its partnership with SoftCo to the men's team. They will now support the women's and men's
NHL jersey patch, NBA virtual ads will clutter sports sponsorships in 2023
Liverpool lose Adidas kit sponsorship due to poor performance on the field